Example &utm_term=what-is-a-utm-codeĪ UTM code is a powerful way to track additional information about your campaigns through Google Analytics. Keyword term: Finally, with the term parameter, you’ll track which keyword your website visitor found you with.Content: If you have multiple links that are all sending users to the same URL, the content parameter will track which link drove the most traffic.Example: &utm_campaign=facebook-campaign-1 ![]() For instance, you might use this parameter to evaluate the difference in impact between two Facebook campaigns. Campaign name: With the campaign name option, you’ll track the performance of a specific strategy in your marketing plans.Medium: The Medium parameter tracks what kind of content your visitor came to you from.UTM_Source will show, for instance, which of your social accounts receives the most attention. Traffic Source: With the source parameter, you’ll find out exactly where your traffic came from.Here’s the information available on each tracking code: UTM Parameter: The source, campaign, content, term, or medium you’re tracking.Īs mentioned above, there are many different parameters available to track with UTM codes.The Tracking variable: A unique code or that identifies the dimension being tracked (such as the social media site you’re earning traffic from).All you need to do is add your website address and choose your campaign parameters. Google’s URL builder offers a quick way to create UTM codes. The dimensions you follow through your UTM codes appear in your analytics reports, giving you a more precise overview of your marketing performance. There are 5 URL parameters available for tracking, including: Content, term, campaign, medium and source. A UTM code is a basic snippet of code added to the end of your URL to assist with tracking the performance of content and social media campaigns.
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